Capelli Sport Announces Partnership with Reading United AC

March 12th, 2020

New York, NY – Capelli Sport announced today a multi-year partnership with Reading United AC, and will become the exclusive apparel and equipment provider for the USL 2 club. The four-year agreement will begin in the 2020 season and run through 2023.


“We are very excited to continue to grow our presence in the USL.” said Capelli Sport President and CEO George Altirs. “To add such a storied club like Reading United helps grow our brand exposure and connects us with the grassroot efforts we appreciate and enjoy to support, and we look forward to a great partnership”, Altirs continued.  


Capelli Sport was founded in 2011 by President George Altirs, with the mission to provide quality, functionality and design for high-level performance on the field. Altirs' more than 25 years in the apparel, fashion and accessory business with parent company GMA Accessories led to the creation of Capelli Sport. The brand's innovative, world-class training gear, equipment and uniforms have yielded many global recreational, club, semi-professional and professional sports partnerships.


“We are pleased to announce our partnership with Capelli Sport. Capelli Sport staff and management respect the grassroots efforts of teams like Reading United. They understand our market, needs, and are willing to show their support at all levels of the game both domestically and internationally. Additionally, we are excited for the player development opportunities they create for their many youth, amateur and professional clubs they support. We can’t wait for our fans, staff, and players to enter our 25th season partnered with a company who understands and appreciates our position in the USL soccer landscape.” outlined Reading Vice President Art Auchenbach.


© 2020 Capelli Sport

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