Capelli Sport Announces Partnership

with SV Wehen Wiesbaden

June 9th, 2020

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New York, NYCapelli Sport is proud to announce a new partnership with the 2. Bundesliga club SV Wehen Wiesbaden (SVWW). Beginning with the 2020/21 season, Capelli Sport will become the Official and Exclusive Uniform, Apparel and Equipment Supplier for theclub based in Wiesbaden, Germany.

 

Through the new partnership and for the first time in the club's history, SVWW will showcase jerseys that have been designed exclusively for the club.

 

"We will have completely tailored and completely customized jerseys for our club, in which everything that represents us as a club will be seen - our colors, our slogan 'the W unites' and much more," said Nico Schäfer,management spokesmanof SVWW. "We are very much looking forward to the partnership," Schäfer continued. 

 

Kay Mourheg, President Europe of Capelli Sport, shared, “We all at Capelli Sport look forward to working with SVWW. Together we want to establish ourselves in the region. In addition to the professionals, we have a strong focus on the next generation, whom we want to inspire with our young New York City lifestyle.”

 

"With the strategically oriented partnership, we can optimally bring together the strengths of both companies," explains Markus Klepzig, Head of Marketing and Sales at SVWW. "We see enormous potential, especially when it comes to anchoring in the region through our brand message 'the W unites', and engaging with the local U.S. military base."

 

In addition to the professional focus, all SVWW youthteams will be playing in Capelli Sport in the upcoming season, and for the first time matching the professional team's jersey. The SVWW Football School and the associated camps will also be equipped with teamwear from Capelli Sport.

 

"It was important for our professional and young talents to get a partner who has experience and know-how here, but also meets the spirit of the times," said SVWW Sports Director Christian Hock. "In our discussions and in the selection process of products at Capelli Sport, we got a very positive impression. Our entire sports division is very much looking forward to starting soon.”

 

About Capelli Sport

Capelli Sport was founded in 2011 by President and CEO George Altirs, with the mission to provide quality, functionality and design for high-level performance on the field. Altirs’ more than 30 years in the apparel, fashion and accessory business with parent company, GMA Accessories, led to the creation of Capelli Sport. The brand’s innovative, world-class training gear, equipment and uniforms have yielded many global recreational, youth, club, collegiate, semi-professional and professional sports partnerships.

 

For more information on Capelli Sport, current partners, and how to join the team, visit them at www.capellisport.com, follow them on Twitter (@capellisport) and Instagram (CapelliSport), or visit the Capelli Sport Facebook page.

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